How to Write the Closing Statement Section of a Proposal Template
NOV 27, 2024 | LAST UPDATED ON NOV 27, 2024 BY ANGELICA NAIDU
You might have done everything right in your proposal, but your client still rejects your offering (a product or service).
Ever wondered why?
A poor closing statement could be the reason.
Your proposal’s closing statement can either make or break the deal; it should inspire the reader to approve your offering.
In this blog, we share the key elements of an effective proposal, actionable tips for writing one, and some common mistakes to avoid.
So, without further ado, let’s get started!
A closing statement comprises the key points about your service or product and a call to action (CTA) for the reader. The objective is to give them a recap of your offering and why it is the best in the market. Consider this your final chance to win their approval.
Emphasize the value your client will gain with your service instead of simply writing down features. This will convince your client to accept your proposal.
Tips for Writing an Effective Closing Statement
Make sure to apply the tips mentioned below and get your proposal approved by the client:
- Keep it concise and focused: Include just the key benefits of your offering for the client to read.
- Use a confident yet courteous tone: A confident tone will cultivate trust about your offering in your client, and courteousness will exhibit professionalism.
- Avoid jargon or overly complex language: Explain your offering to the client in simple words. They should understand the statement in the first read.
Personalize it when possible: This will help you connect to your client better and make your proposal stand out.
Components of a Strong Closing Statement
A strong closing statement compiles information that should convince a client to accept your offering.
Let’s look into the essential components briefly.
Summary of Key Points
You need to highlight the key points about your offering to the client. This will act as a recap of what your client already has read in the proposal.
Call-to-Action (CTA)
Prompt the client to take the next step by asking for contact details so that you can reach out to them or their signature, which implies their acceptance of your offering.
Pro Tip: You can also integrate an “Accept” button in a digital proposal.
Expressions of Gratitude
Show your gratitude to them for investing their time and energy in learning about your offering.
A simple gesture like “Thank you for taking your precious time to read this proposal” would do the job.
Bonus Tips
Here are some tips to enhance your closing statement:
- Add a line to emphasize reading the contract/T&C of the proposal carefully
- Write with empathy so your client feels comfortable with your offering. Doing so will help them sign with grace.
- Write with a caring tone so they can open up and discuss any doubts or concerns.
- Mention pricing details completely and whether it is inclusive or exclusive of any additional taxes and charges.
Common Mistakes to Avoid
Some mistakes in your closing statement can cost you a worthy opportunity.
Here’s what you need to avoid:
- Being overly lengthy or repetitive: It is natural for a reader to skip reading something too long.
- Lacking a clear call to action: Without a clear CTA, your client won’t be able to avail of your offering. They may even reject it.
Using a generic closing: A lack of essential details will deter the client from connecting with your idea.
Examples of Closing Statements
Have a look at these examples to understand an effective closing statement better:
Example 1: TaskFlow
Have a look at these examples to understand an effective closing statement better:
Let’s assume TaskFlow is a project management software that offers:
- Streamlines collaboration across teams
- Tools for task assignment, milestone tracking, and time management
- Real-time communication to ensure on-time and on-budget delivery
- User-friendly interface with customizable workflows
- Better productivity by reducing bottlenecks
Here’s a closing statement for TaskFlow:
TaskFlow is a comprehensive solution for all your project management needs. Here’s what it offers:
- Faster task completion rates with streamlined collaboration across teams
- Minimal task delays through a user-friendly interface and customizable workflows
- Improved time and budget management with real-time communication with team(s)
We developed TaskFlow with clients like you in mind; we aim to provide the best solution for you.
We thank you for taking the time to read this proposal, and we look forward to hearing from you. Feel free to contact us with any queries or clarifications.
Kindly fill in your contact details, and our sales team will contact you.
Contact Details
Your name: _____________
Contact number: _____________
Email address: _____________________
Here’s why this example is compelling:
- It reminds the client about the software’s key features while mentioning the benefits first.
- The line that follows the key points has a clear, empathetic message in a few words.
- The CTA is clear and tells them what to expect next.
Specifically mentioning “…sales team will contact you” adds a touch of professionalism
Example 2: Freelance Proposal
This closing statement of freelance proposal will work because it:
- Shows concern towards the client’s problems
- Provides clarity about the next steps.
In a nutshell, your closing statement should exhibit transparency about your offering.
Conclusion
We repeat: your proposal’s closing statement should convince your client to accept your product or service.
Missing any of the advice mentioned above can turn the tides against you.
But by applying them, you will attract your next client, the next, and so on.
Super Proposal offers 90+ Free Business Proposal Templates that are customizable and designed for various niches.
So go check them out, play around with them based on your client’s needs, and ace your next deal!
You need to communicate the essentials of your offering and convince your client this will be the best investment for their problem(s).
No. Just the key points are enough
The tone should convey confidence about your offering and empathy towards your client’s business.
You need to include a closing statement in almost all proposal types, including:
This depends on the number of features of your offering that must be included. The more, the merrier, but try your best to keep the closing statement concise.
Yes, it’s a good idea to include them. This way, your client can immediately call or email you if they want to clarify any doubt(s).
Increase your close rates today!
Secure every pitch that you make with Super Proposal. Craft winning proposals, share and track them on a single, comprehensive platform.
✓ 15-Day Trial. No Credit Card Required.
Recent Post
